Portable consumer electronic devices
Portable consumer electronics are sufficiently compact, lightweight and easy mobility. There are handheld and battery powered portable consumer electronics gadgets. The typical life cycle of a portable consumer electronic product is much shorter than that of other market segments. The market for portable consumer electronic devices is changing rapidly with continuous research in this area.
The driving factor in electronic product miniaturization primarily comes from the consumer, who constantly seeks more and more convenient features and functions. These variables continue to drive advances in design and manufacturing process technologies.
Products such as Portable Media Players (PMPs), Smartphones, and GPS-PDAs are just a few of the hottest convergence products in this segment. Other portable electronic devices are laptop computers, hand-held devices such as cellular telephones, personal media devices including the iPod from Apple Computer, and compact disc players.
Digitalization, miniaturization and mobility are the key elements for modern consumer electronic products. Digitalization transformed the consumer electronics sector, delivering new and exciting entertainment products that have changed the way we live. It paved the way for digital devices such as camcorders, DVD player/recorder, still camera, computer monitor and LCD TV. The computer industry has also benefited, making its way into the family living room. Miniaturization also accelerates the growth of the consumer electronics industry.
Fundamentally, the changes in the consumer electronics industry are not being driven by product evolution, but by fluctuations in the industry’s business models. Companies that are capable of change and those that develop branding will be most successful.
Consumer electronics companies producing computers, televisions, DVD players and other household electronics face the same challenges as other consumer goods companies. The lifecycle of consumer electronics products is shrinking along with severe price deflation, a factor that makes demand, pricing and promotions management even more challenging. Innovation, differentiation and flexibility are critical to a company?s survival in the consumer electronics market. The rapidly falling prices and improved functionality provided by convergence are influential forces behind the growing consumer demand for electronic items.
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