The Art Of Making A Retail Profit Selling Macintosh Desktop Computers
They say that Apple has a healthy 60% profit margin on the iPhone; that’s quite a tidy sum to be making on those expensive phones at a time when mobile phone makers are going out of business. But Apple does that because its Macintosh desktop computers and laptops sell on wafer thin margins, even when sold on their own website and stores. What chance do other big-box retailers like Best Buy or Wal-Mart have of making a packet when they sell Macs, if Apple itself is selling them at practically no profit? Well, they try the art of the upsell.What exactly is upselling? Let’s say you just bought a car, and after the first thousand miles, you take it in for its first mandatory oil change.
Filed under: Computers, Consumer Electronics, General
Comments Off
